Affecting 1 in 2 people in the UK, cancer is one of the most common health challenges. When traditional treatments, such as chemotherapy and radiotherapy, cause severe side effects or fail to provide relief, alternative medications can offer valuable support.

Digestive health issues are widespread, with an estimated 86% of British adults experiencing a gastroenterological condition at some point in their lives. These illnesses can affect the stomach, intestines, throat, rectum, or anus, often leading to symptoms that disrupt daily life.

Approximately 15.5 million people in the UK live with chronic pain, which can persist long-term even if it’s not always severe. Many rely on strong painkillers like opioids, which come with risks of side effects and dependency, highlighting the need for alternative solutions.

Focused on those with terminal illnesses, palliative care prioritizes managing symptoms to ensure comfort, independence, and dignity during end-of-life care. Its goal is to help individuals maintain the best possible quality of life for as long as possible.

Mental health conditions such as anxiety, PTSD, depression, and insomnia affect 1 in 4 people each year. When conventional treatments fall short, alternative therapies can provide relief, either as a standalone approach or in combination with traditional methods.

Neurological conditions, which affect 1 in 6 people in their lifetime, involve disorders of the nervous system. This category spans over 600 conditions, often linked to damage to the brain, spinal cord, or peripheral nerves, and can have significant impacts on daily living.